marketing with a touch of kickass.

You are small, ambitious and ready to take the digital world by storm. We are experienced, approachable and passionate about connecting you with your audience.

let's do this.

our services.


We deliver marketing that works. From email to social, web to search, lead generation to customer retention… we’ve got you.

sorry, fully booked.*


Modern, stylish and easy to use WordPress sites. Built to work as a marketing tool, they have your overall digital strategy in mind. Awesome.

get in touch.


Let’s talk big picture. We can team up to set the strategy for your brand, website, messaging, digital presence or overall marketing approach.

get in touch.

*please feel free to contact us about upcoming availability

about us.

Who are Unicorn Marketing?

We are not a traditional agency; we’re two experienced marketing professionals who have partnered up to help small businesses thrive in the digital world. 

We care hugely about the people and the businesses we work with. So when you work with us, you get the very best of our combined marketing prowess. 

We get to know you, align our work with your goals and objectives, and work hard to understand the needs and behaviours of your customers. The result? Clever, relevant and specialised marketing that really works.

Laura and Jen from Unicorn Marketing

Laura Caulton

Hi, I'm Laura.

Lead content Unicorn.

Lead brand and content Unicorn.

I can’t help but get excited when I meet organisations and leaders who really believe in what they do, and who want others to believe in them too. Those connections lie at the heart of all great content, and they are what marketing is all about for me.

What you need to know about me…

  • English degree from the University of Cambridge
  • CIM Professional Marketing Diploma
  • 10 years in non-profit publishing, education and membership organisations
  • Let’s talk about: content, brand, voice, market research, user journeys

Jennifer Warr

Hi, I'm Jen.

Lead strategy and website Unicorn.

Lead strategy and website Unicorn.

Having over 10 years’ experience in digital marketing, I’ve found that my passion lies with developing strategies that can deliver results. I love a challenge and I’m always learning something new or experimenting with better ways to achieve results.

What you need to know about me…

  • Degree in photography
  • GDPR foundation certified
  • 10 years’ experience in digital marketing
  • Agency & in-house experience
  • Favourite areas: Strategy, social, email, inbound, design, websites

what makes us different.


To be a Unicorn you need experience, and lots of it! We've worked in B2B, B2C, ecommerce, and a wide variety of industries. We've also worked in-house and from agencies, picking up decades of experience.

Not An Agency

At Unicorn. you'll only ever work with one of two highly experienced consultants. That means no SLA, no juniors on your 'account' and no upselling; our service lies somewhere between agency and in-house.

It's All About You

We give you the tools you need to succeed! We're here to help you achieve your marketing dreams - we step up when you need us and we step back when you don't.

definition of a marketing unicorn.

U-ni-corn: not a one-trick pony

  1. Rare marketing professional who is highly skilled and experienced in a wide range of disciplines and industries.
  2. Strategic and knowledgeable, can work in any specialist area of marketing
  3. “What we need right now is a marketing unicorn.”

See also: valuable, magical, genius

contact us.

If you’re ready for a digital revolution, then we’re ready to hear from you.